Research Case Study

Thai Banking Market User research


Orchestration and optimization of people, processes, and craft in order to amplify the value and impact of research at scale.

Thai banking market User research practic aimed at supporting researchers in planning, conducting, and applying quality user research. Common focus areas of ResearchOps practices include:
  • Participants: Recruiting, screening, scheduling, and compensating participants
  • Governance: Processes and guidelines for consent, privacy, and information storage
  • Knowledge: Processes and platforms for collecting, synthesizing, and sharing research insights
  • Tools: Enabling efficiencies in research through consistent toolsets and platforms
  • Competency: Enabling, educating, and onboarding others to perform research activities
  • Advocacy: Defining, sharing, and socializing the value of user research throughout the organization

Thai Banking Market
User Groups and Persona
Summary 





Touchpoint Journey
Trends

Examples

Recommendation Roadmap

Appendix :)

Wireframes/low-fidelity mockups

Final Design
copy right © wedidntlandonthemoon 2024